Saturday, 14 June 2014

benefit cosmetics world cup madness

... I know this is a food blog but I also know that many of you will forgive me this little indulgence to show off the work my event production company The Persuaders has been working on over the past few months, work that has been keeping me away from the blogging community for so many days...

... unless you've been living under a rock you'll know that the world is now officially in full-blow World Cup fever.  All across the globe, whilst men celebrate the 'Beautiful Game' and pubs and sports bars fill with the cheers of a billion male voices, the majority of women lament the passing of these next four weeks... well not any more!  Now, thanks to the gorgeous folk at Benefit Cosmetics, and of course a little help from The Persuaders, the Beautiful Game is finally for the Beautiful People... yes ladies, working alongside SLAM PR we have created the ultimate girly pub environment, the Gabbi's Head,  where you can come and watch all the matches in cool and comfortable Benefit inspired surroundings, learn a thing or too about football, check out some of those gorgeous footballers legs and perhaps get a bit of eyebrow shaping at the same time... what's not to love?

... after months of searching for the right venue we finally found the Prince of Wales pub in Drury Lane, Covent Garden.  We've painstakingly converted the room on the first floor into a Benefit-pink, female friendly haven for football lovers... and we're open for business from midday everyday with some delicious food and stunning cocktails and some fun events happening too over the next few weeks including classic pub games, karaoke and comedy can check out the Benefit blog for more details of fixtures and events... and I really hope to see some of you there!

... with thanks to the amazing Richard Hanson for the beautiful photographs... I will be back tomorrow with my regular recipes and fun...


  1. Wow, that is one fantastically pink establishment! Well done! :)

  2. Now that pink is truly shocking :-0 Can see you've been working hard and I'm sure the ladies will be flocking in.

  3. I have been following your Benefit posts on ALL social media channels and I just want to know, why wasn't I there? LOVE the pink stools and chairs!

  4. That is Sooooooo PINK! I hate football, and am looking forward to a month of clear roads and good shopping. A bit of pink social pampering makes it all far more inviting!

  5. HA! SWANKY digs for the pub crowd! I love it !

  6. I would really have loved to visit in my pink wig, but looks like that just isn't going to happen. You need to get that truck and come up to Scotland!


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